Prior to becoming a full-time artist, Stoehr was President of National Geographic Maps. He was responsible for the National Geographic Society's worldwide mapping operations. Previously he held the positions of director and senior vice-president at National Geographic.
With his wife, Mary Kay Stoehr, he owned and operated the recreational map company Trails Illustrated which was acquired by the National Geographic Society.
He has served as an officer and director on a variety of boards, some of which include, the Peace Initiatives Institute - a non-profit international organization focused on long-term peace through children, Volunteers for Outdoor Colorado - a stewardship non-profit providing land agencies consultation and a volunteer workforce, and Big City Mountaineers - a non-profit, wilderness experience program for inner-city, at-risk teens. He was a founding chairman of the American Discovery Trail - the nation’s first coast-to-coast hiking trail and he is a past president of the International Map Trade Association, representing map publishers, distributors and sellers from more than 55 countries.
Prior to entering the map business, he worked for two major electrical equipment manufacturers, General Electric and RTE Corporation – now Cooper Power Systems, in a variety of positions including sales, product manager, international marketing manager, quality manager, strategic planning manager and operations manager responsible for all manufacturing functions.
A graduate of the University of Wisconsin - Stout, he received the university's highest graduation award, was active in student government and was the captain of two varsity teams. He has an MBA from the University of St. Thomas, did post graduate study at Marquette University and was a doctoral program resident at the J.L. Kellogg School at Northwestern University. He has written two best selling guidebooks to mountain biking in Colorado and he continues to be a frequent speaker at local, national and international events.